A tantalising headline that appeals to your deepest sense of curiosity, just begging to be clicked on.

That's clickbait, an advertiser's over-the-top method for attracting viewer's to an ad or ad-based article.

Clickbait is web content that is aimed at generating online advertising revenue at the expense of quality or accurate content...

Remember the word, Sensationalist…

Providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.

Clickbait can sometimes just be annoying content but of course there is a dark side. Clickbait with the purpose of promoting malicious links to malware, phishing sites, scams, etc.

Hackers throw out their ‘clickbait net’ in the hopes of catching an unsuspecting victim. If they can get you to click a link, they can potentially trick you into installing malicious software on your computer. They could also send you to a phishing site, or any other number of scam-related sites.

How to Identify Clickbait

  1. Does it seem too good to be true?
  2. Does it smell phishy?
  3. Does it ask you to install something?

If you said yes to any of these...report it! Don’t become phish food.

Always think before you click.